Our Story

How it all started
AlohaFlow was not born in one day and not for the sake of trends. The idea came when we noticed that most educational materials on UI/UX design either oversimplify the complex or complicate the simple. We wanted to change that. Without excessive promises, without unnecessary noise — just a clear structure, logic, and design that understands the user.

We were not looking for a formula for “how to teach”, we were looking for a way to let a person see the interface and think consistently. When the name AlohaFlow came about, it became a metaphor for us — a wave that flows not chaotically, but smoothly, holistically, in rhythm. This is how we imagine a high-quality interface and the same goes for the learning process.

Our idea
We create courses that do not impose, but explain. There are no “secrets” here that will change everything in a day. There is logic, structure, and practice. AlohaFlow is not a place where they show you how to do it "correctly", it's a space where you learn to understand what exactly works and why.

Our approach is based on the principle: if the user doesn't understand what to do at first glance, there's a mistake in the design somewhere. We train this sensitivity - without unnecessary layers, templates and copying.

What we create
Our courses are not just information. They are a path to attentiveness, observation and thoughtful decisions. We teach how to see the interface not as a set of elements, but as a logical system.

We explain principles that work regardless of format, style or trends. Instead of formulas, we give questions. Instead of hints, we give clarity.

Each course is built so as not to overload, but to reduce to the essence. At the heart are real scenarios, interface situations and the practice of understanding.

Why we do it
We want design to be perceived not as decoration, but as a language. UI/UX is a way to talk to the user without words.
And we believe that this language is available to anyone who wants to learn it. It doesn’t matter who you were before - if you are interested in why things work the way they do, and not the other way around - you are already on the right track.

We don’t aim to teach everyone the same way. We want everyone to create their own path in design, armed with logic, feeling and respect for the user.

Our approach to support
We are always there. If you have a question - just write. We don’t leave it unanswered or throw it into automatic templates. In each letter, we look for the essence to give you a real answer, not just reply.